Mikayla Jane Nogueira is only 24 years old, but she already has over 13 million followers on TikTok liking and sharing her incredible makeup artistry, lifestyle content, and expert makeup tips.
3. Mikayla Jane Nogueira x Glamlite
Back in the day, beauty and makeup gurus used to only find fame from YouTube. With the advent of YouTube, the beauty community blossomed, and people from all over the world look back and contribute their love of makeup or their makeup skills to the beauty influencers they’ve watched over the years.
Now, with TikTok becoming a massively big deal in the social media world and housing over 1 billion monthly active users, beauty enthusiasts are finding tricks and beauty inspiration through beauty TikTok – and that’s where Mikayla Jane Nogueira comes in.
Mikayla Jane Nogueira is a 24-year-old American makeup artist, social media personality, TikTok star, and beauty business owner that rose to fame for her captive personality and innovative makeup tutorials.
As of August 2022, Mikayla has 13.3 million TikTok followers and 921.3 million TikTok likes, as she regularly gains over 2 million views on her videos. In addition to her TikTok following, Mikayla currently boasts 2.4 million followers on Instagram.
@mikaylanogueira I already knew I needed them but @roseandben really blew me away when she used them 😭 @queencosmeticsofficial ♬ original sound - Mikayla Nogueira
Like her social media audience, Mikayla is a longtime lover of all things beauty and has similarly loved sharing her love of beauty online for years. Since as early as 2013, Mikayla has been posting beauty and makeup content on Tumblr and YouTube.
As an alum of Bryant University, Mikayla did not focus much on social media content when she was a full-time student despite experiencing some success on her posts. It wasn’t until the start of the COVID-19 pandemic in 2020 during quarantine that Mikayla seriously started to post on TikTok.
At the time, the pandemic had just started and Mikayla was laid off from her job as a beauty advisor at Ulta (1). With the new changes in her life, and more time on her hands, she decided to pursue her love of makeup on social media.
Over time, Mikayla started to take part in TikTok trends - as pretty much all TikTok users do - and went viral for her take on the “Catfish Challenge”, where she showed off her makeup skills by showing a before and after photo of herself with and without makeup. The video quickly blew up and gained thousands of views within hours of its release.
@mikaylanogueira New Catfish Level Unlocked: EXPERT
♬ Bust Your Knee Caps - amanda
Continuing to post beauty content, Mikayla grew her TikTok platform to 2.8 million followers in just eight months. Her videos consistently gain millions of views today, and she has been featured in major publications like Vogue, Allure, People, and The Boston Globe.
On Mikayla Jane Nogueira’s TikTok account, you can find makeup:
No matter what her videos are about, Mikayla has gained a loyal following for her captive, authentic, kind, and hilarious personality. Her videos are often described as if you’re on FaceTime with a longtime friend.
She’s relatable, honest with her opinions, descriptive in her reviews, and knows what she’s talking about when it comes to beauty and makeup products – which makes her the all-around perfect beauty guru. Plus, as a self-described “Mass-hole” in her social media bios, you can recognize her iconic, thick Boston accent anywhere, which makes her even more entertaining to watch.
With her videos being so entertaining and her reviews so captivating, her comment section jokes that she could convince her audience to buy or try anything, be it a product or a trend.
Mikayla has quickly become an innovator in the beauty community, often collaborating and meeting with beauty icons such as Rare Beauty owner Selena Gomez, Fenty Beauty owner Rihanna, Haus Labs owner Lady Gaga, Keys Soulcare owner Alicia Keys, and even Charlotte Tilbury herself (2).
In June 2021, Nogueira launched her first makeup collection: a partnership with Glamlite Cosmetics, which was the first brand to add her to a PR list at the beginning of her social media career (3). The full collection features a colorful and vibrant palette, a lip gloss set highlighter, and two 3D faux lashes.
For lovers of all of Mikayla’s content, the palette is a must-have with shades named after aspects of her life and phrases in her content, including “Paht Two” (based on her Boston accent), Gemini, her sun sign, and Masshole.
The partnership was a big deal for Mikayla and her audience since she is so candid and particular about her makeup recommendations. It was clear that Mikayla chose the partnership carefully and trusts the Glamlite brand and products wholeheartedly. “I knew that Glamlite has one of the best formulas in cosmetics; they truly care about their formulas. I knew that I was in good hands, and I knew they’d give me full creative freedom,” she told Boston.com (4).
Since the release of her first collection, Mikayla teamed up with Glamlite again to release the “Mikayla Paht Two” collection that launched in July 2022. The second collection is more extensive than the first collection and features more products, including:
Like her first collection, some products are sold out on the Glamlite site and may need to be restocked, but you can still score some great items if you want to support and show your love for Mikayla and her content.
Written by Selena Ponton
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