TikTok revolutionized the influencer industry, creating an influx of new influencers the internet had never seen before, including the unconventional beauty and wellness influencer Anna Sitar.
2. How Did She Make Her Mark on TikTok?
3. No Joke, Anna Sitar is a Beauty Guru
4. Wellness is Anna’s Second Language
Anna’s brand in 2022 extends far beyond beauty and wellness, pouring into a wide realm of lifestyle, travel, and comedy videos. Her breadth of content should not discredit her beauty and wellness influence, as millions of young women idolize the products she uses and her wise words.
Let’s take a closer look at just who Anna Sitar is and how she shares her life with her followers.
Anna Sitar is a digital creator and internet sensation that has amassed over 11.5 million followers on TikTok and 1.3 million followers on Instagram since her debut in 2019.
Anna Sitar spent her childhood and undergraduate years in Michigan before moving to California with her parents. She graduated with her Bachelor’s Degree in Mechanical Engineering in 2019 and decided to go back to school to pursue a Master’s in Cinematography and Film/Video Production.
Anna is currently still pursuing her Master’s in Cinematography and Film/Video production. She recently moved into her own remodeled studio in California where she continues to film fan favorite get ready with me videos, coffee making videos, and more.
When Anna joined the platform in 2019, she utilized the social media app just as everyone else was. Anna began to build a small niche following, and it was not long before she was gaining thousands of followers for her “Another day another Starbies” and “I don’t want it” videos.
After gaining followers and building a trusted presence on the platform, she was able to expand her content and branch her brand into different avenues such as her passion for film and photography, her everyday lifestyle, and her beauty collection.
As I’ve already mentioned, Anna's content includes a wide variety of topics. But do not let her breadth of content fool you, she is a beauty guru with a deluxe hair care, skincare, and beauty collection that she has accumulated and shared over the years.
Anna’s style is not one of a traditional beauty influencer either. Do not get me wrong, Anna loves a bold and glam makeup moment (cough, her iconic red lip), but her everyday style is natural and effortless to match her busy lifestyle and easy going personality. For individuals who love a natural, effortless look with minimal time commitment, Anna’s look is one to mimic.
@annaxsitar okay but i got ready in 8 min someone give me an award
♬ Wii - Mii Channel - Super Guitar Bros
If you were to ask Anna if the Dyson AirWrap is worth it, she’d absolutely say yes. Anna invested in an AirWrap in November 2020 and the styling tool has since become a staple in her getting ready process. Aside from the AirWrap, some of Anna’s favorite hair care products come from the Olaplex product line.
Lastly, skincare. Anna’s been extremely candid with her skincare journey and collection showing us all of the goodies that give her her radiating glow. Anna’s holy grail product line that has helped tremendously with her skin is the custom skincare brand Curology. Outside of curology, Anna has ventured into Chanel, Paula’s Choice, Supergoop, and more.
When looking at an influencer's life on Instagram, it is often easy to forget that the platform is just a highlight reel of their life. Anna Sitar is no exception to this notion, as her flawlessly curated Instagram feed is a highlight reel as well.
Fortunately, TikTok has given Anna a safe space to poke holes in her highlight reel and reveal her struggles on days where she is not feeling her best or when she is going through a tough time.
Crafting an authentic TikTok space where she is allowed to share struggles and wisdom enabled her to share content on wellness and self care in relation to mental health, fatigue, and more. Anna created “Anna’s Guide to Feeling Better After a Breakup” which has recently been renamed “Anna’s Guide to Feeling Better” to help her followers find ways to mend a broken heart or recharge the brain and body.
@annaxsitar i’m so happy you’re here :)
♬ State Lines - Novo Amor
Anna’s focus on self care, taking a step back to breathe when needed, finding new hobbies to pour one’s soul into, and reminding all to find joy in the little moments of life emphasizes that wisdom knows no age. It also serves as a reminder that even though we all lead busy lives, we can always find the time to take care of ourselves and tap into our souls.
Anna Sitar is my favorite influencer on the internet. If I could be her friend, I would. She is packed with wisdom, kindness, truth, life, and beauty.
From watching her skincare, hair care, and beauty rituals to listening to her guide’s to feeling better, her presence on my TikTok feed reminds me that I can be chic, feminine, edgy, bold, soft, and vulnerable.
If you’re dying to take a peek at Anna’s hair care, skincare, and beauty rituals, or just want to be taken along for the ride during her beauty shopping or self care reset, be sure to check out her TikTok.
It’s Anna’s world, we’re all just living in it.
Written by Lauren Conklin
